Cereal Entrepreneurs tells the origin story of breakfast cereal. It profiles 22 people who shaped this distinctly American invention—health reformers, Seventh-day Adventists, food pioneers, and cartoonists. Today, their ideas fill kitchen cupboards around the world.
These profiles trace one of the strangest transformations in food culture. What began as an austere tool of health and moral reform became a spectacle of sugar, mascots, and Saturday-morning television.
Limited Edition of 100 copies, now packaged in edible cereal!
Written by Eric Antonow